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Sparloop
BY
Gunilla Klingberg

For the past couple of years she (Klingberg) has been manipulating logotypes. Not those of global corporations, or the expensive and exclusive ones, but rather those representing one of the less glamorous, mundane activities of everyday life – grocery shopping.

Klingberg has painted the distorted logotypes of low-price supermarket chains directly on the gallery wall, and they have appeared as enormous mandala-like patterns on a series of billboards. Continuing this theme, she has now produced a series of video animations (four to date) entitled Spar Loop, a collection of logotypes of ubiquitous supermarkets as the Dutch Spar and the Swiss Pick Pay.

/Karen Dimond

Keywords Animation
Aspect ratio 4:3
Prod. format Generic SD-video
Duration 00:02:27
Color Color
Year 2001
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About the artist

Gunilla Klingberg

Gunilla Klingberg was born in Stockholm. She graduated from Konstfack (University College of Arts, Crafts and Design), Department of sculpture in 1997. Lives and works in Stockholm

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