For the past couple of years she (Klingberg) has been manipulating logotypes. Not those of global corporations, or the expensive and exclusive ones, but rather those representing one of the less glamorous, mundane activities of everyday life – grocery shopping.
Klingberg has painted the distorted logotypes of low-price supermarket chains directly on the gallery wall, and they have appeared as enormous mandala-like patterns on a series of billboards. Continuing this theme, she has now produced a series of video animations (four to date) entitled Spar Loop, a collection of logotypes of ubiquitous supermarkets as the Dutch Spar and the Swiss Pick Pay.
/Karen DimondLearn how to rent this work