Unfold was shot inside a furniture department store at night hours during a 24-hours shopping event and consists of a slow procession past its kitchen interiors, bedroom suites, kitchen paraphernalia and piles of rugs. Of course nothing in Gunilla Klingberg world is any longer what it pretends to be.

The documentary filmed material has undergone a radical transformation, which in an instant turns the familiar world into an unfamiliar one. In her art Gunilla Klingberg has consistently worked with comments on commercial information, on the corporate advertisement in the form of logos we are used to encountering every day in the urban environment, in media, and which, almost virally, invade our private dwellings to the extent that we no longer pay attention to them.

/Mats Stjernstedt