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Noemi Sjöberg

This video was created out of a surprise incident. The artist witnessed a snowball fight and captured it. Iran is a country ruled by an oppressive government, where people live under constant pressure. There is a large divide between private and public life. Sjöberg filmed the scene and a paradoxical situation was created between: between the image that I had as a westerner of Iran and the reality that I experienced. Editing the video I wanted to accentuate the dualism of war – game. The West always shows a negative image of Islamic countries. How many manipulated pictures have we not seen from part of the world? Most images portray war and armed conflicts. They exist, but there are also other images, unpublished in the West.

Aspect ratio 4:3
Prod. format Generic SD-video
Duration 00:05:11
Color BW
Year 2005
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About the artist

Noemi Sjöberg

Born in 1978 in Sweden. Currently based in Barcelona, Spain.

Noemi Sjöberg is a Swedish artist that uses video as a medium to observe and put into perspective the reality that surrounds her, and she is always looking for situations that diverge from the ordinary. She holds a Masters degree in Fine Arts from “L ‘École Supérieure d’Aix en Provence”, France, and has filmed in many countries: Turkey, Japan, Iran, USA, Morocco, Egypt, India, China and Mongolia among others. The traveling sharpens her senses and forces her to be in a deep state of observation. Precise moments are taken in the video, enhance the idea of duality and testify the contradiction of existence. 3 axes are central in her work: the human condition as time passes; the altered perception of reality and the sensory immersion that sharpens our senses. In her installations and videos, the viewer takes the narrative part and is carried by streams of images and sounds.

Noemi Sjöbergs videos and installations have been seen in Spanish art centers such as Centro de Arte la Panera, MUA, Museum of the University of Alicante, Gallery ATC and TEA of Tenerife and international ones such as Vandalorum (Sweden), Cervantes Institute of Berlin, Moscow Museum of Modern Art, Färgfabriken Norr, Östersund (Sweden), Museum Pola Annex (Tokyo), MACRO Testaccio (Rome). Her films have been shown at festivals and fairs such as IFFR (International Film Festival Rotterdam), 24th International Short Film Week Regensburg, WINDOW TO ARCHITECTURE COMPETITION, Festival tous courts /EXPERIMENTAL COMPETITION in Aix en Provence (France), the International Short Film Festival Oberhausen, Festival du Nouveau cinéma de Montréal, Kassel Documentary Film and Video Festival, Kortfilmdagen av Svenska Filminstitutet, DIVA art fair Gallery Isabelle Hurley (Paris), Loop Videoakt Hotel Amister.

Currently, Noemi Sjöberg is working on a project in Paris. The project “Diving” consists of installing a black and white, modified and pixelated image, from an archive photo of a person who dives into the river Seine in 1922. The image will be made of matte cement slabs with different shades of black, gray and white, and creates an optical effect depending on the spectators’ location. The work ”Diving” recalls the story of the place where many Parisians swam in the early 1900s, especially during the competition “La traversée de Paris à la nage “(Cross Paris swimming)