Svarvargatan 2, SE-112 49 Stockholm +46 (0)8-651 84 26 MORE


Noemi Sjöberg

This video was created out of a surprise incident. The artist witnessed a snowball fight and captured it. Iran is a country ruled by an oppressive government, where people live under constant pressure. There is a large divide between private and public life. Sjöberg filmed the scene and a paradoxical situation was created between: between the image that I had as a westerner of Iran and the reality that I experienced. Editing the video I wanted to accentuate the dualism of war – game. The West always shows a negative image of Islamic countries. How many manipulated pictures have we not seen from part of the world? Most images portray war and armed conflicts. They exist, but there are also other images, unpublished in the West.

Aspect ratio 1.33:1 (4:3)
Prod. format Generic SD-video
Duration 00:05:11
Language No dialogue
Color BW
Year 2005
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About the artist

Noemi Sjöberg

Noemi Sjöberg works with video, photography, installations and public art. She has participated in residencies in countries such as: Turkey, Japan, Iran, USA, Morocco, Egypt, India, China, Mongolia. Traveling sharpens her senses and forces her into a state of observation. 3 axes are central to her work: the human condition over time, the changing perception of reality and the sensory deepening that sharpens our senses. Her work has been shown in Sweden at exhibitions and festivals such as: Västerås Art Museum, Zita Folkets Bio Stockholm, Jönköping County Museum, Vandalorum, Värnamo, Kulturhuset Borgen, Gislaved, Norrköping Art Museum, Workshop Room for Art Norrköping, Färgfabriken Norr, Östersund, Cinema Sture Cinemateket Stockholm. In 2020, her exhibition ‘Parallel worlds, A matter of perception’ was shown in the Skanstull metro, on behalf of SL’s art activities in Stockholm.

International exhibitions: Rooftop films, New York USA, IFFR, International Film Festival Rotterdam NL, L’Atelier d’Estienne Center d’art contemporain Pont-Scorff, Bretagne FR, Internacional Short Film festival Oberhausen DE, National Gallery of Art, Vilnius LT, European Film Festival Palić RS, International Video Art Festival Camagüey CU, 25th International Short Film Week Regensburg DE, FIAV, Casablanca MA, Festival tous courts, Aix en Provence FR, 25th Independent Film Festivalen l’Alternativa, CCCB, Barcelona ES, Moskva Museum of Modern Art RU, Museum Pola Annex Tokyo JP, MACRO Testaccio Rom IT.

In 2020, her solo exhibition ‘Cambios de lugar’ (Location Changes) took place in Galería Uxval Gochez, (Loop Fair), Barcelona ES. In December 2020-January 2021 she had monographic video exhibition at Flux, Festival de vídeo d’author, Arts Santa Mònica Barcelona (SP). In 2018 in Santa Cruz de Tenerife, her solo exhibition ‘Close distance’
was shown in Galería ATC.

In 2019, she was comissioned by the city of Paris to make the site specific permanent artwork ‘Plongeon’ (Diving) , Pont du Garigliano (16ème), Paris FR and in 2020 she was comissioned by the City of Granollers the artwork ‘Revolutions per minute’, MAU, Fábrica Roca Umbert, ES.

In 2021, she received the Research and Innovation in Visual Arts Grant from the Department of Culture, Generalitat de Catalunya, Barcelona (SP)

In 2021 L’Iconothèque historique de l’océan Indien, Patrimoine et création has comissioned her a site specific permanent artwork, Département de la Réunion, Saint-Denis FR