Filmform (est. 1950) is dedicated to preservation, promotion and worldwide distribution of experimental film and video art. Constantly expanding, the distribution catalogue spans from 1924 to the present, including works by Sweden’s most prominent artists and filmmakers, available to rent for public screenings and exhibitions as well as for educational purposes.
This video was created out of a surprise incident. The artist witnessed a snowball fight and captured it. Iran is a country ruled by an oppressive government, where people live under constant pressure. There is a large divide between private and public life. Sjöberg filmed the scene and a paradoxical situation was created between: between the image that I had as a westerner of Iran and the reality that I experienced. Editing the video I wanted to accentuate the dualism of war – game. The West always shows a negative image of Islamic countries. How many manipulated pictures have we not seen from part of the world? Most images portray war and armed conflicts. They exist, but there are also other images, unpublished in the West.
Noemi Sjöberg uses the video medium to observe and put into perspective the reality that surrounds her. Always looking for situations that break with the ordinary. She has filmed in many countries: Turkey, Japan, Iran, USA, Morocco, Egypt, India, China, Mongolia. Traveling sharpens her senses and forces her to be in a deep state of observation. 3 axes are central in her work: the human condition as time passes; the altered perception of reality and the sensory immersion that sharpens our senses.
Her work has been seen in Sweden: Färgfabriken Norr Östersund,Vandalorum Värnamo, Skanstulls tunnelbanestation Stockholm, Biografen Sture, Cinemateket “Out of Place” program Stockholm. As well as internationally: Galería ATC Tenerife, Moscow Museum of Modern Art, Museum Pola Annex Tokyo, MACRO Testaccio Rome, Centre d’art contemporain l’Atelier d’Estienne Pont-Scorff , IFFR, International Film Festival Rotterdam, 25th International Short Film Week Regensburg, Rooftop Film Festival New York, Festival tous courts Aix en Provence, the International Short Film Festival Oberhausen, European Film Festival Palić Serbien. In July 2019, she installed a 22 m long wall made of cement tiles with different shades in black, gray and white in Paris, a mission from “L ‘appel to candidature” Embellir Paris “ with La Ville de Paris.