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10 a.m.
BY
Michael Johansson

It is a common phenomenon to use balloons at festive occasions, to emphasize the extraordinary of the situation. How long can this be done before the effect is lost?

10 a.m. every morning the proprietor of a mattress store in Berlin places two mattresses covered in balloons, as part of a marketing event to promote the store. The procedure is the same every day, but the surroundings: the weather and her clothes change.

English title 10 a.m.
Aspect ratio 4:3
Prod. format Generic SD-video
Duration 00:07:35
Color Color
Year 2004
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About the artist

Michael Johansson

Born 1977 in Trollhättan, Sweden. Lives and works in Malmö, Sweden.

Michael Johanssons education includes an MFA from Malmö Art Academy, Sweden, an BFA from the Art Academy in Trondheim, Norway, and studies at Royal College of Art, Stockholm and Kunsthochschule Berlin-Weißensee, Germany. Some of his previous exhibitions include Bærum Kunsthall, Bærum (NO), Galerie Ramakers, Den Haag (NL), The Flat – Massimo Carasi, Milan (IT), Kristinehamns Konstmuseum, Kristinehamn (SE), and Galleri Andersson/Sandström, Stockholm (SE).

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