Svarvargatan 2, SE-112 49 Stockholm +46 (0)8-651 84 26 Newsletter MORE


The Swedish Troll Factory
Nathalie Gabrielsson

Artists Nathalie Gabrielsson and Peter Sköld uncover a massive disinformation campaign against the Swedish welfare model that started in the 1970s. The campaign is unique in the world in its strategic structure and extensive scope.A small but powerful group that collectively owned the entire Swedish export industry began to see the Swedish welfare model as a roadblock to their financial interests.Through a comprehensive mapping, it becomes visible how they started a spectacular disinformation campaign that for 50 years has distorted the official historical record about why the unique Swedish welfare model had to be dismantled.But there were no official economic statistics to show that the Swedish model did not work. Instead, they produced false statistics that formed the basis for a completely new description of reality.The massive spread of disinformation about the Swedish economy led to an economic, ideological and political paradigm shift. New strategies and methods were used to manipulate citizens perception of reality.The stated aim of the campaign was to make the democratic influence on politics irrelevant, that regardless of which political party wins the elections, the same economic policy would be pursued. Where the stated goal was also to get citizens to stop having expectations of politics.All the problems we see today with a growing distrust of the political and democratic system, and scientific facts, can therefore be seen as a predictable consequence of this campaign and paradigm shift. It also gives us an idea of the background to when politics began to become meaningless, and more about creating mock debates and rhetorical plays in the media where, for example, scientific facts are no longer an obvious starting point.The Swedish Troll Factory makes visible the strategies and power interests behind this unique disinformation campaign and how it manipulates the democratic system.

Aspect ratio 1.78:1 (16:9)
Prod. format
Duration 00:28:00
Language English & Swedish
Color Color
Sound Stereo
Year 2022
Rent this work for public screenings

About the artist

Nathalie Gabrielsson

Nathalie Gabrielsson produces performances, films, texts and installations. Her work investigates modes of artistic research, narrative production, the performativity of language, strategies of distribution and how to form strategic platforms and structures of impact. Through her projects she explores the role of the artist as a connector between information and subjectivity, political activity and research, infrastructures and impact. Founder of Kybernein Institute – a research structure for her artistic research and investigations: