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I am not blonde
Julia Peirone

Inspired by selfies posted on Instagram, where all faces and expressions are the same because of the similar faces and poses that everyone takes, I started thinking about the mask as a concept. Why do we assume the same identity in the encounter with the world? Or is it a face we have decided is the right one in the meeting with the camera that has now become our mirror over the phone?

I got an idea to film and photograph girls who all put on make-up in the same mask / identity. I chose Marilyn Monroe because it is an iconic look that we all recognize. It is also a look / mask that we associate with beauty and is very simple in its aesthetics and in its expression. Red lips, blonde curls, black eyeliner and the mouche. The girls had to put on make-up like Marilyn but without a mirror. The camera as a mirror and invisible viewers. There was also something in the female ritual that make-up entails that I became interested in. It is an intimate moment where the girl meets herself in the building of her identity and in the encounter with the world.

In the Portrait, we discover all the small mistakes that have occurred during make-up. The human appears in the smeared lipstick and the sticky eyeliner. As viewers, we are tricked into reading the same picture, a Marilyn with blonde curls, but in the repetitive we search for what stands out. In mistakes we meet the human.

Aspect ratio 1.78:1 (16:9)
Prod. format Generic HD-video
Duration 00:08:04
Language English
Color Color
Sound Stereo
Year 2022
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About the artist

Julia Peirone

Julia Peirone (b. 1973) lives and works in Stockholm.
She is educated at the University of Photography and Film in Gothenburg (BFA) and at Konstfack in Stockholm (MFA).

She has had several solo exhibitions, among others at Liljevalchs Konsthall 2022, Gothenburg Art Museum 2017, Uppsala Art Museum 2015 and Kalmar Art Museum 2018
She has also taken part in several group exhibitions, including at Moderna Museet (2017), Borås Art Museum (2016), Artipelag (2014), and Sven Harrys Art Museum 2016

Her works are represented at Moderna Museet, Kiasma in Finland, the State Council of the Arts, the National Museum and the Gothenburg Museum of Art.

Peirone has several publications behind her such as Braids and Bruisers, Liljevalchs+ (2022) Girls, Girls, Girls, Gbg Konstmuseum (2017), Waiting for Red Pigtails (Sailor Press, 2013), More than Violet (Art & Theory, 2012), Contemporary Swedish Photography (Art & Theory, 2012) and Blind Smek Min Kind (Ordfront/Galago, 2002).