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Noemi Sjöberg

While watching my footage from Morocco, I started playing atthe “Rear window”, making several “zooms” in one singletake filmed at the Square Jemaa el-Fnaa in Marrakech. Littleby little, I began to discover thousands of stories in onesingle clip. The game and voyeurism turned a single sceneinto infinite possible intrigues. Multiple parallel lives,each in its fragile bubble, are revealed in a short moment.Through the film, we can sort of see how human beings livedisconnected from each other and how society is obsessed withcapturing moments of life for no other purpose. We are gazingat a show of animals, beings. While editing this video, I hadthe opportunity to show an unusual view of a banal scene. Iimagined, as if the scene had been recorded by a CCTV cameraand was a kind of “Big Brother”.

English title Bubbles
Aspect ratio 1.78:1 (16:9)
Prod. format Generic HD-video
Duration 00:12:40
Language No dialogue
Color BW
Sound Stereo
Year 2019
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About the artist

Noemi Sjöberg

Noemi Sjöberg’s artistic core centers on the transformation of reality, the evolving human condition, and the impact of travel. Having worked in diverse locations like Japan, Iran, the United States, Egypt, India, China, and Mongolia, her approach to travel transcends exoticism, fostering a state of mind that sharpens her senses and encourages a closer examination of the world. Her works, showcased at prestigious venues including IFFR Rotterdam, Rooftop Films NYC, Kassel, Flux, Oberhausen, MACRO Roma, Färgfabriken, and La Panera, underscore her global footprint. In 2019, she contributed the permanent piece “Plongeon” to Paris, and in 2021, spent six months in La Réunion, creating two works addressing women and migration.