Filmform is the oldest existing organization in Sweden devoted to the promotion, preservation and distribution of film and video art, often engaged as an advisor to museums, galleries, universities and festivals. Our collection includes titles dating from 1924 until today whereof 800 titles in distribution.
While watching my footage from Morocco, I started playing atthe “Rear window”, making several “zooms” in one singletake filmed at the Square Jemaa el-Fnaa in Marrakech. Littleby little, I began to discover thousands of stories in onesingle clip. The game and voyeurism turned a single sceneinto infinite possible intrigues. Multiple parallel lives,each in its fragile bubble, are revealed in a short moment.Through the film, we can sort of see how human beings livedisconnected from each other and how society is obsessed withcapturing moments of life for no other purpose. We are gazingat a show of animals, beings. While editing this video, I hadthe opportunity to show an unusual view of a banal scene. Iimagined, as if the scene had been recorded by a CCTV cameraand was a kind of “Big Brother”.
Noemi Sjöberg is a Swedish video artist based in Barcelona. She obtained a Master degree in Fine Arts from “L ‘École Supérieure d’Aix en Provence”, France.
She uses the video medium to observe and put into perspective the reality that surrounds her. Always looking for situations that break with the ordinary. She has filmed in many countries: Turkey, Japan, Iran, USA, Morocco, Egypt, India, China, Mongolia …Traveling sharpens her senses and forces her to be in a deep state of observation. Precise moments taken in video, enhance the idea of duality and testify the contradiction of existence. 3 axes are central in her work: the human condition as time passes; the altered perception of reality and the sensory immersion that sharpens our senses. In her installations and videos the viewer takes the narrative part and is carried by streams of images and sounds.
Her videos and installations have been seen in spanish art centers such as Centro de Arte la Panera, MUA, Museum of the University of Alicante, Gallery ATC and TEA of Tenerife and international ones such as Vandalorum (Sweden), Cervantes Institute of Berlin, Moscow Museum of Modern Art, Färgfabriken Norr, Östersund (Sweden), Museum Pola Annex (Tokyo), MACRO Testaccio (Rome).
Her films have been shown at festivals and fairs such as IFFR (International Film Festival Rotterdam), 24th International Short Film Week Regensburg, WINDOW TO ARCHITECTURE COMPETITION, Festival tous courts /EXPERIMENTAL COMPETITION in Aix en Provence (FRANCE), the International Short Film Festival Oberhausen, Festival du Nouveau cinéma de Montréal, Kassel Documentary Film and Video Festival, Kortfilmdagen av Svenska Filminstitutet, DIVA art fair Gallery Isabelle Hurley (Paris), Loop Videoakt Hotel Amister.