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Noemi Sjöberg

When I witnessed this scene I immediately felt uncomfortable … But there, in the eyes of others all seemed innocuous. At the harbor in Essaouira, under the flight of the seagulls, the every day life followed its course, the women walked around, the fishermen did their work, the divers jumped … while construction works in progress seemed about to engulf this place and the people present. A mode of life related to this place was in phase of disappearance. This scene was unreal and strange. The divers and their games seemed for a moment to be fighting and going against the current of their usual space, which was in full transformation. The innocent game of young people touched the danger, as wanting to defy the machine, seeking a desire for freedom. During editing I continued to reinforce this idea of strangeness, desire for freedom, the bound of game/ danger, the challenge facing the threat of the machine, and this “in between” moment: past and forthcoming future mingling. The black and white images and the sound empower the tension of this environment.

Keywords Documentary, Experimental
Aspect ratio 16:9
Prod. format Generic HD-video
Duration 00:02:55
Color BW
Year 2018
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About the artist

Noemi Sjöberg

Born in 1978 in Sweden. Currently based in Barcelona, Spain.

Noemi Sjöberg is a Swedish artist that uses video as a medium to observe and put into perspective the reality that surrounds her, and she is always looking for situations that diverge from the ordinary. She holds a Masters degree in Fine Arts from “L ‘École Supérieure d’Aix en Provence”, France, and has filmed in many countries: Turkey, Japan, Iran, USA, Morocco, Egypt, India, China and Mongolia among others. The traveling sharpens her senses and forces her to be in a deep state of observation. Precise moments are taken in the video, enhance the idea of duality and testify the contradiction of existence. 3 axes are central in her work: the human condition as time passes; the altered perception of reality and the sensory immersion that sharpens our senses. In her installations and videos, the viewer takes the narrative part and is carried by streams of images and sounds.

Noemi Sjöbergs videos and installations have been seen in Spanish art centers such as Centro de Arte la Panera, MUA, Museum of the University of Alicante, Gallery ATC and TEA of Tenerife and international ones such as Vandalorum (Sweden), Cervantes Institute of Berlin, Moscow Museum of Modern Art, Färgfabriken Norr, Östersund (Sweden), Museum Pola Annex (Tokyo), MACRO Testaccio (Rome). Her films have been shown at festivals and fairs such as IFFR (International Film Festival Rotterdam), 24th International Short Film Week Regensburg, WINDOW TO ARCHITECTURE COMPETITION, Festival tous courts /EXPERIMENTAL COMPETITION in Aix en Provence (France), the International Short Film Festival Oberhausen, Festival du Nouveau cinéma de Montréal, Kassel Documentary Film and Video Festival, Kortfilmdagen av Svenska Filminstitutet, DIVA art fair Gallery Isabelle Hurley (Paris), Loop Videoakt Hotel Amister.

Currently, Noemi Sjöberg is working on a project in Paris. The project “Diving” consists of installing a black and white, modified and pixelated image, from an archive photo of a person who dives into the river Seine in 1922. The image will be made of matte cement slabs with different shades of black, gray and white, and creates an optical effect depending on the spectators’ location. The work ”Diving” recalls the story of the place where many Parisians swam in the early 1900s, especially during the competition “La traversée de Paris à la nage “(Cross Paris swimming)