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BY
Lena Mattsson

In the Eye of the Beholder is a documentary video film that examines the rock ‘n’ roll myth. The film visualizes and illuminates the myth of the man and the human being Bo Cavefors; writer, director and last but not least legendary publisher of literary works by Ezra Pound, William S Burroughs, Friedrich Nietzsche, Salvador Dalí and many others. One politically controversial example is the publishing of texts written by the Red Army Faction (RAF), which resulted in litigations and much dislike. The publishing house filed for bankruptcy in 1982. Bo Cavefors tells us personally, in this piece, about his life and way of living. Conny C-A Malmqvist, musician, philosopher and art critic, contributes with newly composed music.

Right now you are probably thinking ‘What has Cavefors got to do with the world of rock ‘n’ roll?’ Many people near and dear to me have been involved in both the rock’n’roll scene and the literary scene, and these two worlds are strongly connected. When I got invited to ‘I Want To Hold Your Hand’, at the Borås Museum of Arts, the first person that came to mind and that I could not get out of my head was Bo Cavefors! Bo Cavefors is to me, in spite of his claim of being totally unmusical and belonging to another cultural field, a person who totally rocks!

What is rock ‘n’ roll really, who can be rock ‘n’ roll, and how can the expression be different from those commonly conveyed? Welcome to a film about the man, the myth and the human being Bo Cavefors. ‘Sex, books, drugs and rock’n roll’!

/Lena Mattsson, Moderna Museet Malmö 2014

English title In the Eye of the Beholder
Keywords Documentary, Performance, Body
Aspect ratio 1,33:1 (4:3)
Prod. format Generic SD-video
Duration 00:35:29
Language Swedish
Color Color
Year 2012
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About the artist

Lena Mattsson

Lena Mattsson began her artistic career as a painter, but works today mainly within the field of video and performance. Her work often contains references to art and film history. Mattsson has shown her films and video installations in solo exhibitions at Moderna Museet Malmö, Malmö Konsthall, Malmö Konstmuseum, Nordic Watercolor Museum, The Contemporary Art Gallery at Bohusläns Museum and more, as well as at film festivals, and several group exhibitions.

From 2006 to 2015, Lena Mattsson has been awarded twice the Five-year working grant from the Swedish Arts Council.

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