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Persona Project 02.4: VIDEOACTIVE
Sara Jordenö

The Persona Project consists of an archive of narratives surrounding Ingmar Bergman’s film Persona. The archive documents a wide range of acts of censorship, which in turn produces new authorships. The Persona Project, No 6: Videoactive portrays a membership video store located in Los Angeles called Videoactive. The store has a unique categorisation system, where the customers and employees place the films. It is revealed that the copy of Persona is in flux, moving between different shelves and interpretations.

English title The Persona project No 6
Keywords Feminism, Documentary, LGBTQ
Aspect ratio 4:3
Prod. format Generic SD-video
Duration 00:03:10
Color Color
Year 2001
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About the artist

Sara Jordenö

Sara Jordeno is a Swedish artist and writer working in Sweden and New York. Her projects takes the form of investigations, which over time can produce several works, such as a film, installation, text, artist book, or a discussion. Each of her projects dissects that which makes up a narrative (words, images, sound) and uses narrative surplus (translation mistakes, information trash, myths, and constructed facts) to extract and accentuate other possible meanings and themes surrounding the “main” story.