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Persona Project 02.4: VIDEOACTIVE
Sara Jordenö

The Persona Project consists of an archive of narratives surrounding Ingmar Bergman’s film Persona. The archive documents a wide range of acts of censorship, which in turn produces new authorships. The Persona Project, No 6: Videoactive portrays a membership video store located in Los Angeles called Videoactive. The store has a unique categorisation system, where the customers and employees place the films. It is revealed that the copy of Persona is in flux, moving between different shelves and interpretations.

English title The Persona project No 6
Keywords Feminism, Documentary, LGBTQ
Aspect ratio 1.33:1 (4:3)
Prod. format Generic SD-video
Duration 00:03:10
Language English
Color Color
Year 2001
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About the artist

Sara Jordenö

Born in 1974 in Sweden. Lives and works in both Europe and the United States.

Sara Jordenö is a documentary filmmaker, visual artist, researcher and educator, whose work resides in the intersection of site-specific and participatory art, ethnography and documentary cinema. Jordenö’s longitudinal projects often engage with groups and communities facing different types of marginalization. Part of an international network of filmmakers, academics and community-organizers working and thinking around hidden populations, Jordenö’s work is disseminated in contemporary art, film and the social sciences. Her projects often take the form of investigations, which over time can produce several works, such as a film, installation, text, artist book, or a discussion. Each of her projects dissects that which makes up a narrative (words, images, sound) and uses the narrative surplus (translation mistakes, information trash, myths, and constructed facts) to extract and accentuate other possible meanings and themes surrounding the “main” story.

Jordenö studied Feminist theory at Uppsala University and Creative Writing at Nordens Författarskola Biskops-Arnö and earned a BFA from Malmö Art Academy and an MFA from UCLA Department of Art. She has been an artist-in-residence at the Banff Centre, Iaspis, Stockholm, NIFCA, Belgrade/Helsinki, Baltic Art Center, Visby, the Lower Manhattan Cultural Council Workspace Program, the Art & Law Residency in Brooklyn and recently Abrons Art Center in Manhattan.