The Persona Project consists of an archive of narratives surrounding Ingmar Bergman’s film Persona. The archive documents a wide range of acts of censorship, which in turn produces new authorships. The Persona Project, No 6: Videoactive portrays a membership video store located in Los Angeles called Videoactive. The store has a unique categorisation system, where the customers and employees place the films. It is revealed that the copy of Persona is in flux, moving between different shelves and interpretations.