New Business is a series of animatet shorts about a new Swedish company that was founded by three friends in 2003. Big Deal is the name of the second episode of New Business. In the Swedish political debate, you always hear that the solution to the crisis in the welfare state is that there must be more new companys. Then the employment rates will go up and more people will pay taxes and so on. This might be true but at the same time one third of all people that starts a new business ends up in debt within three years. So this is a personal gambling situation that is encouraged by the state.

Personally I don’t really know what to think about all this. Of course I can admire people that are full of energy, good at something, and start their own company. But I don’t want a society where everyone has to be an entrepreneur and everyone has to take care of themselves. For me it’s interesting to work in this field since it’s the exact spot where my ideology is balancing. In this the first episode of the series, we are moving around in the new office. Everyhing is calm since the three friends have not been able to get so many customers yet. The only people that they are contacted by are from the banks that are eager to lend them startup money.