With Supermarket Mattias started out with the basic idea of a very strict diarylike narrative structure held together by ever ongoing scenes of consumption. The idea of the narrative structure was an attempt to create a kind of suspense situation in the viewer. A kind of boredom – surprise – disappointment – anticipation sequence of emotions. This was also a way of conveying the subject matter in an emotional in addition to an intellectual way. Mattias wanted the viewer to feel the frustrated desire for something to happen themselves.